Case Study
Fixing Sales
Before Fixing
Social Media
Client
Island Wraps
Focus
Sales First, Then Scale
Location
Bagatalle Road, Sri Lanka
The Situation
The Challenge
Island Wraps had loyal nearby customers, basic content, and limited visibility beyond its immediate location. Low daily sales.
Social media existed.
Impact didn't.
Root Cause Analysis
The Real Problem
Pricing Misalignment
Value proposition wasn't clear to customers
Weak Offers
No compelling reason to choose Island Wraps
Poor Location Recall
People couldn't remember where Island Wraps was
"More posts would not solve this."
Strategic Approach
The Decisions
Fix Sales Friction First
Pricing adjustments, attractive packages, and delivery focus were implemented before any content strategy.
Location Recall Campaign
Content built around making the location memorable and easy to find on Bagatalle Road.
Demand Creation
Content followed the fixes, designed to create demand for an already improved offering.
Implementation
Execution
High-impact reels, influencer content, and location-focused messaging were layered together. Each campaign had a role.
High-Impact Reels
Visually compelling content showcasing food quality and preparation
Influencer Content
Strategic partnerships with local food influencers for authentic reach
Location Messaging
Consistent emphasis on Bagatalle Road location in all content
Impact
What Changed
The brand recorded a significant increase in daily revenue, stabilising demand and enabling franchise expansion planning.
Brand awareness grew by over 112%
Brand entered the franchise planning phase
Brand Awareness
+0%
Massive increase in brand recognition
Daily Revenue
Significant
Increase
Stabilized and predictable revenue stream
Business Growth
Franchise
Ready
Entered franchise expansion planning
Core Principle
"This worked because sales problems were fixed first, and social media scaled what already made sense."
Ready to Fix Sales Before
Fixing Social Media?
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